Coca- Cola, or Coke, is a carbonated soft drink manufactured by The Coca- Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca- Cola to its dominance of the world soft- drink market throughout the 20th duct Features. Coca- Cola is the most popular and biggest- selling soft drink in ' s a 67 billion dollar empire that sells its products in 206 countries and in the farthest reaches of the globe. But despite being the number one beverage company in the world and the most iconic enterprise in the history of American business Coca- Cola is battling new competition and fighting to maintain its supremacy on its home ground. The Coca- Cola Company ( NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.
In addition to the company’ s Coca- Cola brands, our portfolio includes some of the world’ s most valuable beverage brands, such as AdeS soy- based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and. An eccentric marketing guru visits a Coca- Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why.